Category: Business and Tax

Text: "standard rated vat" in the middle, on a beige background, featuring an illustration in the bottom right corner and WallsMan Creative logo in the bottom left corner.

Standard Rated VAT Explained: What It Means & What Falls Under It for Creatives

The standard rate of VAT is 20%, and it applies to most goods and services in the UK unless a specific rule reduces, zeroes, or exempts them. For creative and freelance businesses, that includes design, marketing, photography, software subscriptions, and most equipment. The main trap is bundling design and print into one invoice, which usually pulls the whole supply into standard rate even though standalone printed matter can be zero-rated.