Business plans
Business plans for creative businesses. A plan is only useful if someone reads it and acts on it. We write ones that survive both.
There is no correct one way to make a business plan and there are countless templates and examples online. Looking past the general layout or flow – what’s really important will be the figures you include, how you got to them and the assumptions you include.
We can help you create a plan which is robust and offers the reader the relevant information. We can demonstrate data in an easy to digest way rather than pages and pages of numbers, and help you highlight trends and cyclical patterns in your industry.
Which creatives need a business plan?
WallsMan Creative writes business plans for UK creative businesses, built around a financial model rather than bolted onto one.
We prepare plans for investors, banks and lenders, grant and funding applications, and for internal planning where the audience is your own board.
The financial section is the part most plans fail on, and it’s the part we’re actually qualified to write.
Startups and first-time founders: who need a plan for a funding application, a lender, or to think the thing through properly before committing.
Established creative businesses planning something significant: a new revenue line, a studio move, a large hire, a new market.
Grant applicants: Arts Council, innovation funding, sector development schemes. These have specific requirements and a generic plan won’t satisfy them.
Anyone who’s been asked for one and doesn’t know where to start.
Frequently Asked Questions about business plans
A business plan is a structured document that outlines your business goals, strategy, market approach, financial forecasts, and milestones for growth or funding.
It helps you clarify your vision, test assumptions, set financial targets, and communicate your strategy to partners, investors, or lenders.
We produce a market overview, business model summary, financial forecasts, cashflow projections, risk analysis, and an implementation roadmap.
Well, we can help you tailor your plans to investor or lender requirements and can help prepare pitch materials and supporting financial documentation. After that, getting the funding is up to you.
We handle both – structuring the narrative and preparing the financials so the whole plan reads clearly and professionally. Just what creatives need.
The more, the better. We'll ask for your current financials, goals, pricing strategy, key assumptions, and market insights relevant to your creative sector.
Yes! We can help you track performance, update forecasts, and adjust the plan as your business evolves.