Advance assurance
Many investors will look for companies that have Advanced Assurance from HMRC. This gives them comfort that their investment will qualify for SEIS and or EIS tax benefits.
Investments are risky, someone is taking a gamble with their money. So it’s not surprising that investors look for any upsides that may counter the risks.
The Seed Enterprise Investment Scheme (SEIS) and the Enterprise Investment Scheme (EIS) are government-approved incentives, based on reducing an investors tax burden – which encourages them to invest in early-stage, high-risk businesses, which may otherwise be over looked. Obtaining advanced assurance can further reassure investors by confirming a company’s eligibility upfront.
For more information of the SEIS and EIS scheme conditions and benefits, see our guides about Seed Enterprise Investment Scheme and Enterprise Investment Scheme.
Frequently Asked Questions about advance assurance
Advance Assurance is an HMRC process where your business gets pre-approval that it likely qualifies for schemes like EIS or SEIS before you start raising investment.
Investors favour companies with Advance Assurance because it reduces their perceived risk and speeds up investment decisions.
Companies eligible for EIS/SEIS – typically small, independent, trading businesses – can apply; we assess your circumstances to confirm eligibility before applying.
Havving HMRC's pre-approval increases investor confidence and can make it easier to secure funding.
We can provide approved documentation and guidance you can share with prospective investors to support their due diligence.
We'll review HMRC's feedback, advise on next steps, and can revise and resubmit the application if appropriate.
It isn't mandatory, but it's highly recommended because it simplifies investor due diligence and strengthens your pitch.