Financial forecasting

No one can predict the future, but it is a skill to be able to create the next best thing; a reasonable forecast. It takes intelligence, insight and experience. We have all three of those.

Financial forecasting is an often overlooked tool in running a business and is only wheeled out when going for a loan or looking for investment.

This business tool has so many more applications and can really help management make informed strategic decisions way before you need a loan. In fact, if management used this more often – the need for a loan may not have even arisen in the first place.

Once they are set up, they are easy to update and they supply so much information… do you have one in place? If not, speak to us about getting your financial forecasting started.

Why Financial Forecasting Matters

Most businesses only turn to forecasting when applying for a loan or seeking investment.

But a professional financial forecasting helps you more than you can realise.

Why does financial forecasting matter?

Just a few examples to name:

  • Make informed strategic decisions early
  • Stay in control of cash flow and resources
  • Plan for growth, hiring, or investment with confidence
  • Avoid surprises before they become problems

WallsMan Creative’s experience shows that many funding gaps and financial headaches could be avoided entirely with proactive financial forecasting in place.

Financial forecasts you should be running

Financial forecasting is about using real numbers to make smart predictions.

It’s about understanding where your business is heading based on current trends, historical data, and realistic goals.

Unlike budgeting, which looks at what you want to happen, forecasting shows what’s likely to happen.

Not all finacial forecasts are created equal. These are the three every creative business should keep an eye on:

Revenue forecast

Project how much income your business will generate in the months ahead. Helps with setting goals, allocating resources, and tracking growth.

Cash flow forecast

See when money’s coming in and going out. Vital for avoiding those end-of-month surprises.See when money’s coming in and going out. Vital for avoiding those end-of-month surprises.

Cost forecast

Anticipate your operating costs, one-offs, and hidden expenses. This helps you plan for hiring, marketing, or new investments.

financial forecasting illustration with graphs, man holding a sterling coin and woman working on a laptop in the background

FAQ about financial forecasting

What is financial forecasting and why is it important for UK businesses?

Financial forecasting is the process of estimating future financial outcomes based on historical data and market trends. It helps UK businesses plan cash flow, set realistic targets, and make informed investment or expansion decisions.

What types of financial forecasts are commonly used?

The most common types include cash flow forecasts, profit and loss forecasts, and balance sheet forecasts, each serving to evaluate liquidity, profitability, and overall financial health.

Are there any UK-specific regulations or standards for financial forecasting?

While there's no formal regulation, forecasts must align with HMRC guidelines for tax and financial reporting accuracy, and adhere to UK GAAP or IFRS depending on the company size and type.

How far into the future should businesses forecast?

Most businesses forecast over 12 months, but some may extend to 3-5 years for strategic planning, especially when seeking investment or loans.

What tools or software are commonly used for financial forecasting in the UK?

Popular tools include Microsoft Excel, Xero and QuickBooks many of which integrate with HMRC-compliant accounting systems.

Book a free 30 minute consultation with one of our team